Online reputation for doctors: A comprehensive social media guide

I’m proud to announce my new book, co-written with Susan Gay: Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.

The Foreword is written by Robert Wachter, MD, with endorsements from Eric Topol, MD, Abraham Verghese, MD, Jerome Groopman, MD, Pamela Hartzband, MD and many others.

Online reputation is critically important for doctors to manage, with more patients using online tools to find their doctors. This comprehensive guide will show you how.

Drawing from my social media experience since 2004, the book includes the following features:

step-by-step guides to establish, manage, and protect an online reputation using popular social media platforms: Facebook, Twitter, LinkedIn, YouTube, Google+, and blogs
instructions to optimize your profile on 12 popular physician review sites
how to respond to patient reviews on the web
guidelines to online professionalism

One Health. Scaling from the ground up